The chocolate division was named “Hershey Chocolate and Confectionery Division.” Hershey’s Milk Chocolate bar wrapper, 1969 Hershey Chocolate Corporation became Hershey Foods Corporation in 1968. Hershey’s Milk Chocolate bar wrapper, ca. To respond to the dramatically changing prices for the raw ingredients, Hershey changed the weight of its candy bars, decreasing bar weight when cocoa bean prices soared and increasing the weight when bean prices declined.Īs another cost saving measure, Hershey discontinued embossing the silver printing on its labels in 1950. Hershey Chocolate Corporation was committed to maintaining a five cent ($.05) price for its candy bars. The price for raw cocoa beans fluctuated dramatically during the 1950s. Hershey’s Milk Chocolate bar wrapper, 1936-1939 Hershey’s Milk Chocolate bar wrapper, 1940-1950 Hershey’s Milk Chocolate bar wrappers, 1950-1976Īfter World War II ended Hershey Chocolate Corporation continued to use white glassine paper as the inner wrapper for its milk chocolate bars as a cost savings measure. In October 1927 Milton Hershey reorganized his businesses and Hershey Chocolate Company became Hershey Chocolate Corporation, a publicly traded corporation. Hershey’s Milk Chocolate bar wrapper, 1928-1935 The classic block letter design “HERSHEY’S” on the bar wrapper was introduced in 1912. Hershey’s Milk Chocolate bar wrappers, 1912-1950 Hershey’s Milk Chocolate bar wrapper, 1912-1926 Hershey Chocolate Company switched to silver ink following a complaint from another confectionery company, who claimed that Hershey was infringing on their product trademark. Hershey’s Milk Chocolate bar wrapper, 1906-1911 Hershey Chocolate Company began marketing its standard size chocolate bars for a nickel ($.05) in 1900, setting a standard for the United States confectionery industry that continued until 1969. Hershey’s Milk Chocolate bar wrapper, 1903-1906 The gold lettering was embossed, created a 3-dimensional effect on the label. The maroon label was redesigned as a sleeve around the bar, revealing the foil innerwrap on either end of the bar. Hershey’s Milk Chocolate bar wrapper, 1906. This wrapper had a very limited distribution. Hershey’s Milk Chocolate bar wrapper, 1902-1903 Hershey’s classic maroon color paper was introduced about 1902 but featured gold lettering. The original Hershey’s Milk Chocolate bar wrapper featured gold lettering on white glossy paper. 1900 Hershey’s Milk Chocolate bar wrappers, 1900-1911 Hershey’s Milk Chocolate bar wrapper, 1900-1903 Milton Hershey introduced Hershey’s Milk Chocolate in 1900. One hundred years ago Hershey’s milk chocolate appealed to consumers not only because it was great tasting, but also because it provided the average person an opportunity to enjoy what up until then had been a luxury treat. Unlike the sweet chocolate line which marketed confections in dozens of shapes, milk chocolate was marketed in only a few shapes: bars, croquettes and wafers. It would require several more years of experimentation before Milton Hershey decided that he had hit upon the perfect formula. He just found out the hard way.”Īfter several years of trial and error Hershey’s milk chocolate was introduced in 1900. Bert Black, who began working for Milton Hershey in 1899, remembered: “Nobody told Mr. But Milton Hershey was the first to make it commercially, with mass production techniques, and using fresh milk.ĭeveloping the formula for Hershey’s milk chocolate was not a simple task. The Swiss began manufacturing milk chocolate as a luxury item in 1876. He was not, of course, the first to make it. Milton Hershey’s greatest contribution to the food industry was in the manufacture of milk chocolate. He established the Hershey Chocolate Company and soon began marketing baking chocolate, cocoa and sweet chocolate products in a variety of shapes and sizes. It was here that Hershey first experimented with the chocolate-making process. Upon arrival, the equipment was set up in a wing of the caramel factory. There, he arranged to purchase the entire assembly and had it shipped to Lancaster as soon as the Exposition closed. He found it at the Columbian Exposition where, in 1893, he had the chance to see a complete chocolate manufacturing operation in action. Milton Hershey visited the Columbian Exposition in 1893 when he was in Chicago to see the Western Branch of the Lancaster Caramel Company. Hershey’s enthusiasm, energy and love of technology to look for a new challenge. Fortunately, its very success set free Mr. Hershey’s Milk Chocolate: Bar Wrappers Over the Years Posted OctoSearch for the Perfect Formulaīy the early 1890s, Milton Hershey’s Lancaster Caramel Company was an established success.
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